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Direct-selling compensation plans—they’re largely complicated, rarely fun to read, and yours could be missing the mark if not structured and written for, you know, the average human brain.

Building out a fully fleshed out distributor persona will allow you to create ideal branded experiences. These experiences will help your distributors become more successful at sharing your products with others...and in turn, ensure they stick around for the long haul.

Once you know what you want to say about your brand and how you want to say it, make sure you're saying it in the right places to enhance the customer experience. Conduct an audit of all your customer touchpoints and refine as needed. Don't forget automated texts and emails...and use this time to simplify as much as possible. Cut the dead weight. Remember your customers are bombarded constantly with messages from brands. Make sure yours are relevant, timely, and personal.

In part 1, we discussed some initial steps in terms of research to get your brand refresh project off the ground. Now we're getting into what your existing customers and internal stakeholders understand your brand to be so you can be more strategic moving forward.